Hero Productions has developed a biodiversity branding strategy through the National Youth Conference on Biodiversity (NYCOB).The Programme advocates for more youth involvement in the designing and development of National programmes aimed at increasing awareness on biodiversity conservation, and ensuring young people in Ghana take actions towards reducing the loss of Biodiversity in the Country. This campaign has been designed to give multiple stakeholders including the general public, NGO’s, CSO’s, Government and the business community the opportunity to contribute towards biodiversity conservation in Ghana and benefit in multiple ways from the NYCOB Programme. The National Youth Conference on Biodiversity (NYCOB) is a 5 years joint programme that expects to be expended and replicated in other neighbouring countries through the strategic network established with international youth organizations in Ghana. The brand name “NYCoB” has been associated with innovation, youthfulness, ambition, professionalism and cooperation among stakeholders.